Virtual Viewing, mindful to work with the company’s promotional budget, proposed a two-pronged approach:
- instigating a Google AdWords campaign to give the site visibility in search engine results listings
- modifications to the site’s Home Page to increase the site’s relevance scores against Google’s weighting criteria to further increase the site’s search engine visibility.
Virtual Viewing were able to work with the customer to identify the most appropriate keywords and phrases for consideration, which we then researched for cost effectiveness within Google’s AdWords online advertising mechanism.
We then incorporated the chosen keywords and phrases into the Home Page design, wrote advertising copy and set up an initial AdWords campaign on our client’s behalf.
Results were immediate and impressive. In just four months:- the AdWords campaigns were seen by 87,696 Google users
- 1,395 of these clicked through to the website as a result.
- two of the campaigns prepared by Virtual Viewing achieved response rates of 6.06% and a staggering 17.67% in an advertising arena where 2% is an “above average” performance.
Within three weeks of the campaign going live, Steve Smith of TMS Refrigeration could already see a significant impact; “I have not had a chance to analyse the enquiries we have had since "going live" but my gut reaction is that we have had a lot more enquiries and, subsequently, bookings!” |