- an online store with international shipping
- online competitions
- online newsletters, press releases and cuttings, and recipes using rooibos
- information on the science and history of rooibos, and of the Kalahari Bushmen (who are supported through the company’s charitable work)
- feedback and enquiry forms, with options to receive Redbush News by email
- stockists locator service
- feedback forms, registration for email or printed newsletter, and a free sample request service.
As well as providing all these features – many of them, as you would expect, fully administrable – the website is also deeply integrated into the company’s internal operations. The customer administrator system is used for order processing, the dispatch of printed newsletters and free samples, and also manages the administration of the company’s online competitions.
The e-commerce facility is also used to monitor stock levels, and has been evolved to support a complex matrix of shipping options to countries around the world.
The site’s underlying database structure includes data mining facilities that allow the company to extract sub-sets using multiple criteria, and is also used for permission-based mailshot campaigns. |