Virtual Viewing e-marketing: EMMA – Email Marketing
For many companies, email newsletters are now a key channel for customer communications and relationships and an integral part of their internet marketing strategy.
Virtual Viewing’s EMMA (EMail Marketing Assistant) service can be fully integrated with existing websites and content management systems to give you a complete email marketing management systems – covering both the content of your email newsletters and the management of distribution lists.
EMMA: the power of email marketing
> Download an introduction to EMMA (PDF file)
EMMA is certainly useful to have around: with flat-fee set-up and monthly use rates, EMMA streamlines email marketing activities with online wizards to step you through compiling newsletters and campaigns. And EMMA has other features too, including:
- access from any web browser anywhere in the world
- integrated online help
- individualised content based on target groups, defined by recipient profile attributes
- templates to provide a standardised layout according to your corporate design
- online previewing and test mailings
- real-time tracking of campaigns via graphical and textual reporting
- building profiles of recipients based on their email newsletter responses
- optional CRM integration
- no onsite installation required.
Where your website has a content managed news section, your email newsletters can even be automatically compiled: all you have to do is approve its content and trigger final dispatch – email marketing can be as simple as just a few clicks.
We can even link in newsletter self-registration mechanisms, allowing your website visitors to manage their own subscriptions. (Naturally, we comply fully with legal requirements regarding permission-based email marketing; each email newsletter also allows the recipient to unsubscribe where they wish.)
Contact us or phone us on +44 (0)1908 423470 to discuss your requirement so we can prepare a fully costed proposal for you.
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