Virtual Viewing e-marketing: search engine optimisation
In an advertising arena where a 2% follow up rate is a mark of success, Virtual Viewing has created campaigns that have generated clickthrough rates on sponsored links of over 17% and generated thousands of additional web site visits. Read on to find out more.
There are many approaches to one of web development’s holy grails –a good search engine ranking. We always follow best practices that assist our customers in this – such as encouraging plain language that clearly and accurately describes the products and services, and reflecting key words in headings and page titles.
But the web is a crowded marketplace where the earlier tricks learnt by web developers to achieve high rankings no longer bear fruit. The major search engines now place increasing weighting on a variety of complex factors – including the number of external links into a website (as an indicator of the value placed on it by others).
Our Search-engine Upgrade and Enhancement (SUE) service provides a thorough review of all aspects of your website that influence how easily search engines can index your site's content and increase your results ranking.
Virtual Viewing also now works with customers to set up ‘pay-per-click’ advertising campaigns – the creation of sponsored, targeted links with high visibility in the major search engines results listings.
We work with customers to:
- research the words and phrases their customers use most frequently when searching for their products and services
- research the cost-effectiveness of these terms in the respective pay-per-click advertising systems and provide recommendations for particular phrases and optimum price per click
- compose advertising copy for each sponsored link
- establish the online campaign, providing initial subsequent reports on campaign take-up and clickthrough rates.
To find out more about how we can use to AdWords campaigns to the top of Google, read about our ADwords Administration and Management (ADAM) service.
Alternatively, contact us or call us on 0845 452 0470 to discuss your requirements so that we can provide you with a fully-costed proposal. |
“The biggest thing Virtual Viewing has done for us was sort out our search engine placements. Virtual Viewing did make our web site too but business really took off when they took charge of getting us in the top results. It worked a treat! Fantastic.”
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Stephen Smith, Managing Director
Trailer Management Services Ltd.
Click here to e-mail Stephen
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