Virtual Viewing - Google Analytics
Your website should be generating leads and sales. The first step in making sure it achieves the best results that it can for you is to be able to measure its current performance.
Google Analytics is a current industry-leading tool that delivers focused website measurability. Its reports go beyond the basics of web site statistics: how many people are visiting, which pages do they view most often, how long do they stay, where do they click through to your site from? – although these are undeniably useful.
Google Analytics also lets you define specific goals that relate to key areas of performance - how many enquiries do you get? how many brochures do web visitors downloaded? – and measure performance against them. Where these actions have a real value for you, reports can even include specific calculations.
And where you use pay per click advertising, Virtual Viewing can integrate your managed AdWords campaigns with your Google Analytics account so that you measure the conversion rate for each of your online advertising campaigns.
|